Neeeow

Commercial airlines have been greatly impacted during the height of the global Covid-19 pandemic. The challenge was to create a brand new airline brand which represents a new era of travel that fits today’s context. Neeeow is an airline I have created to showcase ways, commercial airlines can adapt to stay relevant and in business during a pandemic.

The choice of name for the airline was to feel whimsical reminding me of being a child playing with a model airplane while making that sound. An emotional memory that is shared by many of us. The logo itself needed to keep to this light hearted natur
For the typography and colour palette, it needed to compliment the identity and airline name. It needed to feel vibrant, youthful and friendly giving off the impression of an airline that doesn’t take itself too seriously and being an airline for all
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Another way collaborating could work is in the infotainment system. Airlines could collaborate with brands like Netflix, Spotify or Amazon to bring exclusive products into the cabin experience. A collaboration with Netflix will have customers access
A feature I also added to make the experience more interactive was the ability for passengers to share a movie together by selecting the seats of those who they want, and sending them an invitation. This can be useful as there can be times when we ai
Airlines could also improve the listening experience by working with brands like Spotify to bring their large collections of music and catered playlists.
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The same could be for the reading experience too with Amazon.
Airlines during a pandemic can utilise technologies we already use to streamline their booking and boarding process. One way is to make use of integrating features that customers already have on their phones such as digital wallet. Customers could al
This creates the connivence to book on your digital device whether your phone, watch or tablet and just like the underground railways, airlines can integrate a boarding gate customers can scan to get onto the plane without needing to touch or interac
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